Search Agency Update - What Are Companies Up To?
BrightRoll , the video advertising network , unveiled a video analytics reporting suite to measure with greater accuracy the ROI of online video campaigns. Bits and bobs to keep up with search agency...
View ArticlecomScore Launches Video Metrix 2.0 to Measure Evolving Online Video Landscape
Tremor Media Video Network ranked second overall -- and highest among video ad networks -- with 524 million ad views, followed by BrightRoll Video Network (333 million) and Microsoft Sites (222 million).
View ArticleYouTube Still Top Online Video Site, but Battle for #2 Gets Intense
Tremor Media Video Network ranked second overall (and highest among video ad networks) with 526 million ad views, followed by BrightRoll Video Network (476 million) and ADAP. TV (444 million). The top...
View ArticleAOL Video Ranked #2 Most-Trafficked Online Video Platform by comScore Video...
Tremor Media Video Network ranked second overall (and highest among video ad networks) with 804.3 million ad views, followed by Adap. tv (553 million) and BrightRoll Video Network (398 million)....
View ArticleHulu Buries YouTube With 4x More Ad Views – Are Advertisers Afraid of YouTube?
Hulu, which comScore ranked No. 9 in August for unique viewers, also ranked No. 1 with 996 million video ad impressions. But YouTube.com, which ranked No. 1 in August on unique viewers, wasn’t even...
View ArticleRecord 9.5 Billion Video Ads Were Viewed in April 2012
181 million U.S. Internet users watched nearly 37 billion online content videos in April, comScore Video Metrix reported. Video ads saw another record-breaking month with nearly 9.5 billion views,...
View ArticleVideo Ad Views Grow 117% Year Over Year
180 million U.S. Internet users watched nearly 36.6 billion online content videos in May 2012, according to comScore Video Metrix data. Video ads saw another record-breaking month, surpassing the...
View ArticleYouTube & BrightRoll Leapfrog Past Hulu and Adap.tv in Video Ads
This shake up in the video ad rankings comes during a period when video advertising was breaking records month after month. Americans viewed 11 billion video ads in June 2012 compared to 10 billion in...
View ArticlecomScore: Online Video Content Reaches Record 188 Million U.S. Viewers
ComScore has released the latest data from its Video Metrix service, which shows that 188 million U.S. Internet users watched 37.7 billion online content videos in August 2012. That’s an all-time high....
View ArticleMaker Studios Takes Third Place in YouTube Partner Channels Ranking
The latest data from comScore's Video Metrix service showed that 181 million U.S. Internet users watched more than 39 billion online content videos in September 2012, while video ad views totaled 9.4...
View ArticleYouTube Investment in VEVO Would Strengthen its Top Position in Online Video...
VEVO is both the number three video content property by unique viewers and the top YouTube Partner Channel by unique viewers. So, VEVO is both a YouTube competitor and a YouTube Partner – a classic...
View ArticleAdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier
AdWords for video now displays reach and frequency metrics in the campaign reporting interface, giving marketers and advertisers more insight into how many unique viewers have seen their ad and the...
View ArticleDoes Latest comScore Data Indicate Online Video Viewing Is Moving Sideways?
178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion, comScore reports. A rising tide is no longer lifting all the boats....
View ArticleVideo Ad Views Hit All-Time High: 13 Billion
The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while the number of video ad views reached an...
View ArticleAOL Jumps to 3rd Place in Online Video Content Ranking
According to new data from the comScore Video Metrix service, 182 million Americans watched nearly 41 billion online content videos in May 2013. That's up from 181.9 million Americans, who watched 38.8...
View ArticleAOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million...
In August, 188.5 million Americans watched 46.7 billion online content videos, while the number of video ad views totaled 22.8 billion, according to comScore. AOL has climbed into second place with...
View ArticleAOL Races Past Google to Becomes Top U.S. Video Ad Property
In September 2013, 188.7 million Americans watched 46 billion online content videos, while the number of video ad views totaled 22.9 billion. AOL (fueled by its Adapt.tv acquisition) served the most...
View ArticleMake Way for YouTube Partner Channels in Online Video Rankings
The latest data from comScore showed that 189 million Americans, 87.1 percent of the U.S. Internet audience, watched 49.1 billion online content videos in October 2013, while the number of video ad...
View ArticleVideo Ad Views Have More Than Doubled Since Last Year
Americans watched 47.1 billion online content videos in November 2013, up from 40 billion in November 2012. Meanwhile, video ad views grew to 26.8 billion from 10.5 billion during the same period,...
View ArticleOnline Content Videos Break Record with 52 Billion Monthly Views
Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online content videos in December. Meanwhile, video ad views...
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